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We would like to assist you when it comes to marketing
your home to potential home buyers. First, we offer free
advertisement of your property on our web site. Secondly,
we can assist you in including your property in the computer
data base that is used by nearly all real estate agents (the
Multiple Listing Service or MLS). We offer a flat insertion
fee to "for sale by owner" individuals. We recommend
following ideas to help you promote your home:
....And Other 20+
complimentary services for you..
1 STAGING SERVICE
Having been to thousands of homes and
working with hundreds of buyers, we have a distinct
perspective on what home buyers look for and what they will
be impressed with. The staging service includes a
complimentary written report at the end of the session. You
will have an analyses of the outside (curb appeal) of your
home, as well as every room and the basement. You will have
suggestions on what to fix, what to remove or add, and what
to improve to attract potential buyers. Our staging services
have been heralded at the best free service we provide to
home owners. Put our knowledge and experience to work for
you..
2 HOME TEAM ADVANTEDGE “FOR
SALE BY OWNER” SIGN
When putting one’s home on the market, many
home owners neglect the first impression of buyers when they
purchase a “for sale by owner” sign from a local hardware
store, or worse, make the sign themselves. Since the owner
will be asking tens of thousands of dollars for the house,
it only makes sense that the “For Sale” sign looks as
professional as possible. The sign will serve two purposes:
It will be a deterrent for traditional listing agents to
contact you and the sign will be the first thing a buyer
notices. Make sure that the initial glance looks like you
mean business.
3 “FSBO” RIDER
Your professional sign will have several
customizable areas. This will allow you to advertise your
home not through an agent, but as a home owner. This rider
will drive traffic to
www.fsboadvantedge.com which will give the home buyer
more information about your home as well as your contact
information. This rider is professionally done easy to
install and will be an excellent information source for the
prospective buyer.
4 “OPEN HOUSE” RIDER
One of the best ways for a home owner to
sell his/her home is through an Open House. Many home buyers
drive around town searching for homes that are available to
view without an appointment. The “OPEN HOUSE” rider is in
bold red letters, professionally created and easily put up
and removed. The rider will allow you to have an easy way to
advertise availability of your home during a short period of
time. ont>
5 BROCHURE BOX FOR THE SIGN
One of the biggest hesitations of buyers
dealing with sellers and real estate agents is making
contact without knowing if the home would fit their needs.
The simplest way to get the buyer to contact you for a
showing is by letting them get the information on their own.
A brochure box that is attached to the “For Sale” sign will
be a non obtrusive way for buyers to gather information.
There are two sizes for the brochure box. One will fit 8x10
flyers and the other will fit Jumbo post cards.
6 “BEATY SHEET”- 8x10 FLYERS
This information will be provided by our
mortgage affiliate. The flyer will contain a picture of the
house and information pertaining to the house. It will
include number of rooms, number of bedrooms, bathrooms,
house square footage and other amenities the home owner
wants to list.
7 “FSBO LINKS”
As a seller you will want to advertise your
home in as many sources of information as possible. We will
provide you with a comprehensive list of websites that
advertise “for sale by owner” properties. It is up to you to
make arrangements for advertisement with these web sites.
8 HOME SELLING BOOK
We have a library of helpful books when
buying or selling your home. We will be happy to lend our
books to you so that you can get more education about the
process of selling your home. We would like the books
returned when you are done so that others may have the
benefit of this free service.
9 OPEN HOUSE ADVERTISEMENT
Newspaper ads are the best advertising for
your open house. You will receive three day advertisement
for your open house in the local newspaper (Worcester
Telegram and Gazette and/or Boston Globe). The add will be
up to five lines in length and will appear in the Real
Estate section on Friday, Saturday and Sunday, the week of
your open house. The advertisement will also appear in the
Open house directory on Sunday. This free service is
sponsored by our mortgage affiliate when you choose to
utilize our free Open House services.
10 MORTGAGE FLIERS
It is very helpful for buyers to know what
their monthly obligation will be when looking at your home.
You will receive a breakdown of different financing options
which will have monthly payment options with different
down-payments. Some programs may include, but not limited
to, zero down payment, 5% down payment, 10% down with a soft
second mortgage to avoid PMI. All information will be based
on the sellers’ asking price.
11 OPEN HOUSE
One of our most popular services is the
Open House program. It is typically held on Sunday afternoon
and hosted with our mortgage affiliate. The mortgage broker
will be there to show your home and pre-qualify prospective
buyers on site. This will allow any interested party the
ability to make an offer with confidence. You will be
assured that the buyers coming to your home are financially
able to purchase. Free pre-approval and Free-credit report
will be available to all potential buyers through this open
house program. You will receive “open house” directional
signs, “Open House” sign, and two hour staffing with a
professional mortgage originator.
12 SIGN IN SHEET
Don’t loose track of you potential buyers.
We provide a professional “sign in” sheet that contains
valuable information on the buyer. Have all of your
customers sign in so that you can follow up at your leisure
after the showing. We offer to do this time consuming task
to find out what the buyers thought of your home. This will
give you information you should be aware of when selling
your home.
13 HOME BUYING CD-ROM
Education is key when buying your home. The
ideal home purchaser will be well knowledgeable about the
process of buying real estate. Providing information on the
home buying process will reduce “buyer’s remorse”. Sellers
loose valuable marketing time when faced with a home buyer
who doesn’t want to continue with the process of buying the
home. We offer free CD-Rom to sellers for their open house.
14 “HOME AND TOWN REPORT”
The seller will be given a report in a
binder to use as information on the home and the town during
the open house and showings. This report will contain beauty
sheet and financial breakdown of the payments based on the
asking price. It will also have important phone numbers and
facts about the town, school report and list of places of
worship and private schools as well as points of interest.
This complimentary information package is provided to you by
our mortgage affiliate.
15 “90 WAYS TO SELL HOME
FASTER”
Receive 90 different ideas and suggestions
to sell your home faster and for the optimum price
absolutely free. This informative booklet will supply you
with knowledge, based on years of experience from real
estate professionals who know what works to sell your home.
16 “RECOMMENDED PROFESIONAL
LIST”
Home Team AdvantEdge Co. will share a
compiled list of professionals who performed great jobs for
their past clients and affiliates. After the home inspection
the buyer might ask you to take care of home issues. If you
choose to address these items, you will need a
recommendation for professionals in different fields. We
will provide you with our top picks.
17 LEAD PAINT DESCLOSURE FORM
One of the important disclosure documents
is a lead paint disclosure form. Massachusetts state law
requires this form to be filled out by seller and buyer to
the best of their knowledge. As part of our free service, we
can provide you with this form to keep for your showings,
open houses and as an addendum with your offer to purchase
agreement.
18 SELLER DESCLOSURE OF
PROPERTY FORM
When selling your home, you can reduce
liability and curtail renegotiation after the home
inspection by letting prospective buyers know in advance of
issues of concern that pertain to your home. We can provide
you with the legal and easy to read form for you to fill out
for your prospective buyers. You can make it available
during home showings and open houses and even utilize the
form as an addendum in the offer to purchase contract.
19 UTILITY WORK SHEET
Save time answering the buyers questions
and doing multiple researches. Fill out this easy to follow
worksheet and make it available during showings and open
houses. Keep it by your phone so that you have answers to
buyers’ questions. Items included are your utility providers
and costs.
20 ELECTRONIC INTERIOR
DIMENSIONING
We will measure each room of your home with
an electronic device and provide you with a written account
of the size of each room. You can use this information to
get new flooring, add valuable information on your Beauty
Sheet, or include this in your advertisement on the internet
and MLS.
21 NEWSLETTER ADVERTISEMENT
Every month, our clients and customers
receive our newsletter full of articles and important
information. We will be happy to include information on the
sale of your home at our discretion.
22 WEB ADVERTISEMENT
Advertise your home on
www.HomeTeamAdvantEdge.com and
www.FSBOadvantEdge.com . We will include your home’s
description and price as well as your contact information on
our web sites.
We want to support your efforts in selling
your home. You only need one buyer to sell your home. Other
buyers who might not be interested in purchasing your
property, might be interested in working with us.
Advertising your home will give us an opportunity to reach
these buyers.
ADVERTISING YOUR HOME FOR SALE: What kind of
appeal do you want to create for your home sale? Money?
Love? Ego? Health & Safety? This list of adjectives may help
you, depending on what message you want to send to home
buyers.
Money
appeal - econometrically, savings, profit, benefit,
money-making, investment, lucrative, advantage, value,
accumulate, bargain, progress, free, guaranteed, sale
priced, zero down, easy on your budget, best value in town.
Love
appeal - serene, darling, delightful, fetching,
fun, enjoyment, pleasure, joy, love, agreeable, fresh,
clean, 'winner', honey of a home.
Ego appeal - elegant, graceful, regal,
lavish, luxury, fashionable, classical, prestige, elaborate,
extravagant, affluent, stately, rich, opulent, palatial,
estate, mansion, mini-mansion, charismatic house, discover
your own Shangri-la
Health & Safety - secluded, clean air, gym,
privacy, sauna, whirlpool, fruit trees, garden, outdoor
activity, spacious back yard, good, protected, secure, snug,
wholesome, reliable, dependable, low-traffic.
Our disclosure to the seller:
You, the Seller, understand that Home Team
AdvantEdge Co. is providing you a free advertising
service only. We are not representing you and have
no agency relationship with you. If we were to bring
a buyer to your property, it would be one who has
hired us.
Any information provided us, and responsibility for
same, comes solely and directly from you, the
seller. We reserve the right to provide you free
advertising when and where we determine at our sole
discretion. We do not guarantee any specific
regularity to print ads we place. Participation may
be stopped by either party at any time. Please
notify us when to stop advertising your home.
There is no commission due to any Realtor unless you
have negotiated and come to a separate understanding
with them. If and when this free advertising sells
your home, there is absolutely no money due
to anyone for this service, unless you choose one of
our flat fee packages. Seller understands that this
free advertising program or a flat fee program in no
way obligates the seller to Home Team AdvnatEdge Co.
in any manner.
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